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What. A. Year.

As the holidays roll around, the sentiments of the season are especially evident. We’re holding our loved ones a little closer, and we’re relying on gratitude and community to sustain us through challenging times. Expressions of love–love for self and love for others–give us some semblance of hope in an ever-changing present. If gift-giving is your love language this season, be sure to check out some of our favorite Black-owned brands!

Wanna butter up your boss? Send over cupcakes from The Cupcake Collection or a sweet treat from Priscilla’s Pound Cakes.

Speaking of treats, consider treating someone on your list to a cocktail made with Guidance Whiskey, or indulging them with a heavy pour from Black-owned wineries such as The McBride Sisters, or Oregon’s own Abbey Creek Vineyard and Maison Noir Wines.

For the morning person and not-so-morning person alike, get the day started with a tea ritual featuring blends from Adjourn Teahouse or a cup of joe from Red Bay Coffee.

Got a gastronome on your list? Explore new flavors with Easy N’ Tasty Jollof Rice, or gourmet seasonings from The Spice Suite and Essie Spice.

I’m no psychic, but I foresee many, many more virtual meetings in the future. Sprucing up your Zoom look is simple with handcrafted clay earrings from The Baked Clay Studio or Mandy Matties, and a finishing touch with products by Mented Cosmetics. Or, groom with shaving products from Bevel, and toss on a watch from Black-owned brands such as Benson or Talley & Twine. And when your favorite shoe fanatic finally steps out, they can do so in style, rocking oxfords from Illy & Gilly or the perfect nude pump by Kahmune.

‘Tis the season to cozy up with a book! Grab a copy of Barack Obama’s A Promised Land from any Black-owned book store, including favorites such as Harriett’s Bookshop or The Lit. Bar. Don’t forget about the young readers on your list! Support Black authors and take readers on adventures with Christine Platt’s Ana and Andrew, Arlyne Simon’s Abby, and many others.


Still stumped? Try a gift card from a local Black-owned business in your area!

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